So, 2015 is here, huh?
This is usually where org directors send out some sort of canned “thank you” to supporters & then follow up with a call to action, So here’s mine (sort of):
I guess 2014 has been a good year, we’ve done a bunch of presentations, research, education & advocacy. We’ve had 54 clients stop by in the last few months to start on a new path & we’ve made headway in ending human trafficking.
But all of this is a drop in the bucket, the human rights world is stalled & I think that I’ve identified the culprit.
The “like” button; It does absolutely nothing, but it makes people think they’re supporting an organization or effort.
So you might be taken aback & think “well fine, I’ll just stop liking your posts, that’ll teach you”; hear me out for a second, let me explain. If you’re a true supporter of an organizations work, don’t “like” it, what you’re doing it saying “hey buddy, I really like what you’re doing”, “keep up the good work”. But that does nothing to advance a cause that you supposedly support. You’re just talking to the people doing the work, you’re not doing the work, you’re not spreading the word of that work. You’re just saying you like the work. The “like” button tricks people into thinking they’re participating but does absolutely nothing. Stop liking things, at a minimum, start sharing things, or, if you actually care about something, start DOING things.
In 2015, if you’re a true believer in an org, or cause, stop using the “like” button.
There are all sorts of orgs and causes that we all care about. All of them count on your voice, your action, not your opinion of them. Help non-profits & do-gooders spread their work, & your beliefs, around social media. Share their status’, invite friends to look at their pages, forward their e-mail newsletters to friends. Don’t just click “like”, it accomplishes nothing.
This year, 2015, I’m confident is going to be the best year ever. For us, we’re going to continue to encourage people to DO things, not just talk. The world has been talking enough, it’s time or action.
Happy New Year! Let’s all work to create a better & more free world.