My yearly hoodie has been purchased & will be delivered in about a week. I know, I know, who cares about my hoodie right? Your fingers are most likely slowly moving across your keyboard or phone to leave this blog entry… give me a second to explain.
At the beginning of fall each year, I buy the same hoodie. It’s a Dickies brand masterpiece. I wear it just about everyday until spring (which in Cleveland is a pretty long time). By the time the year is out, the hoodie is worn, stained & perfect.
This year, I’m trying a new color; it’s charcoal rather than black! Crazy huh? Just like Ricky Martin taught us, Livin La Vida Loca!
But seriously, why does this matter?
I’m working on creating a demand for ethical products. I’m letting my dollar act as my voice.
Every year, I buy a Dickies brand hoodie because they signed on to the California Transparency in Supply Chains Act & regularly review their supply chains for forced & child labor. Is it a perfect process? No, but it’s a start & it is contributing to creating a demand for ethically made products.
It’s a process called Buycot. I’m sure you’re familiar with the term boycott correct? Boycot is where you don’t buy something. Buycot is the exact opposite. You find an ethical product that you like & buy the heck out of it & get real loud about the process. Tell everyone you know about why you’re buying a particular product. Buycot!
So there it is, I buy a Dickies hoodie every year because they actively work to evaluate their supply chains. Buycot in action.
What are you Buycotting?